“Keeping Australia beautiful since 1971” – WMR feature
As part of our 50th Anniversary, we have been featured in the Waste Management Review magazine:
“Australia’s most iconic anti-litter movement captured the world’s attention when it began 50 years ago and significant progress has since been made. We look back at the organisation’s history.
What would the founder of Keep Australia Beautiful (KAB), the late Dame Phyllis Frost, say about the state of litter if she were still alive today?
Frost, who passed away in 2004, was known her commitment to causes, notably helping prisoners through the Victorian Women’s Prisons Council or combatting litter through the Keep Australia Beautiful movement.
In her address to the official launch of KAB NSW in 1975, Frost recounted how she was galvanised into anti-litter action. It followed her experience on a country highway between Melbourne and Bendigo in 1963 …”