About Us

Who we are

Keep Victoria Beautiful is one of Australia’s oldest environmental groups with a rich history in community reward and recognition.
For the past few years, we’ve been under the benevolent wing of Sustainability Victoria.  Now we’re standing tall, independent, the champion of community action and litter prevention.
We organise the most sought-after awards for recognising and inspiring community leadership and action. The universally known and long standing Tidy Towns – Sustainable Communities and its metropolitan cousin Sustainable Cities have had thousands of entrants over the years.
Our Stationeers program delivers the beautification of railway stations, through strong community action in partnerships with Metro, Vic Track, PTV and V Line. We boost the many groups who make our roadsides brighter through the Adopt a Roadside program, working with Vic Roads.
We will continue over 50 years of Dame Phyllis Frost inspired action helping Victorians face our most pressing environmental programs.

Our Team

Sabina Wills


I have worked in the environmental field for almost thirty years starting in sewers and working through landfills and recycling. I joined the KVB team in 2016 and have loved being part of our vibrant and passionate team.
My role is to build networks and partnerships which support and improve the ability of KVB to deliver our programs. My background is in project management, customer service, data and communication skills, solid waste minimisation and survey design and analysis.
I love where I live and am always keen to find out more – currently I’m trying to identify which scats belong
to owls. I am addicted to tea and currently my drink of choice is lemon and ginger flavour. Give me bell to chat about KVB. I am always up for a cup of tea!
e: sabina.wills@kvb.org.au

Gary Mogford

Program Manager

I have worked at KVB for ten years and still love my job. I manage our Stationeer and Adopt A Roadside programs which means I spend a lot of time on the road visiting our amazing volunteers in Victoria. I am passionate about community action and litter prevention I love visiting all our groups but I particularly love visiting Victoria’s wine regions.
Please contact me to speak to me about our programs. We always looking for more groups and volunteers.
e: gmogford@kvb.org.au

Elena Piakis

Comunications Coordinator 

I’m a student at Melbourne University finishing my Arts degree, but have a passion for anything to do with ecology and conservation, and have a soft spot for marine science so I’ve been picking up marine subjects wherever I can. I’m also a major in art and spend lots of time sketching and painting. At KVB I’ll be assisting with the biodiversity project and I can’t wait to see Melbourne be transformed into a greener city.

Alex Cross

Project Coordinator 

I have recently finished my time at university studying two courses, my first was an undergraduate in environmental science and secondly my masters in urban planning and environments. I’m passionate about environmental management. I will be working closely with Cat Morgan as a project coordinator, specifically on the urban biodiversity project. I’m a keen sportsperson and my passions lie with ball sports, particularly field hockey, golf and basketball.

kvb_0517_Liz med


Events Manager

I have worked in Information Technology for a great many years having started work as a computer programmer and then various roles that eventually lead to Project Management.  As much as I enjoyed my work, I felt that I needed a new challenge, one where I was contributing to the community, and so started working as Event Manager for Not-For-Profit organisations.  It has been a humbling and rewarding experience working with organisations that make a difference, such as Keep Victoria Beautiful whom I joined in 2017.  I enthusiastically look forward to being part of this noble organisation and working to deliver great events!
Email: eisler@kvb.org.au


Our Board

Cr Dick Gross AM

Peter Bollen

Kirsty Richards

Enzo Bruscella

 Carly Wickenton


Our History

Keep Victoria Beautiful

  • 2016 KVB receives Myer Foundation grant for urban biodiversity
  • 2015 KVB becomes independent from Sustainability Victoria on 1 July
  • 2009 KVB joins with Sustainability Victoria on 1 July
  • 2008 Keep Victoria Beautiful celebrates its 40th Anniversary – November
  • 2007 Tidy Towns VIC celebrates its 25th anniversary
  • 2005 Keep Australia Beautiful Victoria Gift Fund entered onto the Register of Environmental Organisations and receives endorsement as a deductible gift recipient
  • 2004 Sustainable Cities launched, replacing City Pride
  • 2004 Clean Beach Challenge launched
  • 1994 Stationeers – Right on Track program formed
  • 1992 City Pride program launched
  • 1982 Tidy Towns launched
  • 1972 Adopt a Highway commenced in Victoria
  • 1968  15th November, Dame Phyllis becomes the first chair of Keep Australia Beautiful Victoria
  • 1968 Early focus on litter prevention, reduction & beautification throughout Victoria
  • 1968 Established by Dame Phyllis Frost AC, DBE, DSocSC (Hon)
  • 1965  The State Wide Civic Pride program begins in Victoria,  a forerunner to Tidy Towns
  • 1963 The National Council of Women of Victoria, Dame Phyllis starts a committee to conduct an anti litter campaign in Victoria in 1964

Our Impact

Over 560 kilometers of Victorian Roads looks after each year

Thousands of volunteers working tirelessly around the state to make it cleaner and more beautiful

Over 53 stations around Victoria are cleaned and maintained by over one thousand volunteers each year

Hundreds of community development projects initiated each year which are judged and rewarded in the Regional Tidy Town competitions

Hundreds of community projects judged and rewarded in the metropolitan Sustainable Cities competition each year 

Removing over 69 tonnes of rubbish and litter from roadsides annually